Tuesday, October 12, 2010

Evidence of Massage Benefits Brings Exciting News to Spa Industry

Evidence of Massage Benefits Brings Exciting News to Spa Industry

Exciting news for the entire spa industry! When the New York Times runs an article about a new study showing that “a single session of massage caused biological changes,” it is time for our industry to celebrate!

Here is the scoop. Researchers, from a division of the National Institute of Health, conducted a study at Cedars-Sinai Medical Center in Los Angeles in which one group of adults was given a deep-tissue massage and another group was given a light massage. Blood samples were taken before and after these 45-minute massage. The participants who received the deep-tissue massage displayed (among other favorable results) decreasing levels of the stress hormone cortisol and an increase in white blood cells, an essential part of the immune system. Those who received the lighter massage had an even greater decrease in cortisol and increase in white blood cells, as well as an increase in oxytocin, a hormone associated with contentment. The study was published in The Journal of Alternative and Complementary Medicine.

I found it amusing that the article mentioned the researchers’ reactions to the results as “a surprise.” Well…it’s certainly not a surprise to any of us in the industry, nor to most people who have had a massage and felt the physiological effects.

Kudos to the National Institute of Health for conducting this study. Now, if they could just relate this to the fact that, according to the U.S. Centers for Disease Control and Prevention, stress helps account for two-thirds of family doctor visits (other studies show the percentage even higher), we would no doubt have people lining up outside of our doors to receive massages!

*Article from SpaFinder. Use link above to view original article.